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Download UPS Fashion Case studies PDF >> |
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| UPS Brownie Points | |||
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| • It’s a little-known fact that when UPS first began using motor vehicles for package delivery, they were painted different colors to illustrate that there was more than one package car. | |||
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| • Charlie Soderstrom, one of UPS’s founders, selected brown for uniforms and delivery vehicles in 1916. He chose the brown that was used on Pullman rail cars because the colour reflected class, elegance, and professionalism - and dirt is less visible on brown uniforms and vehicles. |
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| • By 1929, the entire UPS fleet was brown, which is still the case for UPS’s 91,700 package cars, vans, tractors, and motorcycles worldwide. | |||
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• In 1998, UPS registered two trademarks on the colour brown. The trademarks prevent other delivery companies from using the colour for vehicles or clothing, or any other company if it creates market confusion with UPS. | ||
| • It takes more than 537,000 litres of brown paint to keep UPS’s global fleet of 91,700 package cars, vans, tractors, and motorcycles in top shape, and another 13,000 litres of paint to coat the UPS Airlines fleet. Affectionately known as "Browntails," UPS’s 268 airplanes make up the ninth-largest airline worldwide. | |||
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• It takes 1, 530 km of brown cloth and 280,000 km of brown thread to outfit UPS’s 84,000 drivers worldwide - enough thread to circle the equator seven times. That’s 188,000 hats, 459,000 shirts, 303,000 trousers, and 192,000 pairs of shorts. That much material requires a two-year advance order. • UPS shipments take to the water in Italy with two UPS branded boats brightening the Venetian waterways. |
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